Myth is Alive and Well in Business
by James Curcio on 2008-07-13 02:27:37
tags: branding, capitalism, fascism, media anthropology, myth

For Better or Worse:

Myth is Alive and Well in Business.
By James Curcio.

A quick look at the marketing for films, books and music shows the profound value that mythology has within the modern marketplace. This role is made more pervasive – and also more potentially beneficial or dangerous – as ...